Brevo

Brevo is an all-in-one email marketing and customer relationship management (CRM) platform designed to help businesses manage and optimize their customer relationships through multiple channels.

Brevo offers a comprehensive suite of tools primarily focused on email marketing, marketing automation, SMS, and WhatsApp campaigns.

This profile will provide a detailed overview of Brevo's marketing features and services, highlighting its capabilities and potential use cases for various types of businesses, including affiliate marketers.

Additionally, a brief mention of its non-marketing services will be included.

Marketing Platform

Brevo’s Marketing Platform is designed to increase conversions through multi-channel campaigns and marketing automation.

Key features include:

1. Email Marketing: Brevo’s email marketing tools allow businesses to craft personalized email campaigns that captivate audiences and drive sales. The drag-and-drop editor, along with over 50 free email templates, makes it easy to design responsive email campaigns that look great on all devices. The platform’s AI capabilities assist in generating email content and optimizing send times, enhancing campaign effectiveness.

2. Marketing Automation: Brevo’s marketing automation tools enable businesses to automate various marketing tasks, from welcome series to abandoned cart reminders. This automation helps reach targets faster and more efficiently, freeing up time for other critical tasks.

3. SMS & WhatsApp Campaigns: With Brevo, businesses can send targeted messages directly to customers’ mobile devices through SMS and WhatsApp campaigns. This ensures that messages reach customers on the platforms they use most, increasing engagement and conversion rates.

4. Forms: Brevo offers easy-to-embed custom forms to help businesses grow their email lists and manage information requests. These forms can be tailored to specific needs, making it easier to capture and organize customer data.

5. Landing Pages: Brevo provides expertly crafted templates for landing pages, or businesses can build their own from scratch. These landing pages are designed to drive traffic and generate leads effectively.

6. Web and Mobile Push Notifications: Brevo’s push notification feature allows businesses to ignite interest and catalyze conversions through web and mobile push notifications, keeping customers engaged and informed.

7. Mobile Wallet: Connect with customers via their mobile wallets to build customer loyalty and create personalized marketing experiences.

8. AI for Email: Brevo’s AI features help businesses craft better email content, suggest subject lines, and optimize send times for each recipient based on individual open and click rates.

9. Advanced Analytics: Brevo provides advanced reporting features to help businesses understand what works well for their audience and pinpoint areas of improvement. Real-time delivery rates, performance metrics, and click heatmaps offer clear, easy-to-digest data for quick analysis.

10. GDPR & CCPA Compliance: Brevo ensures data privacy and security with tools for GDPR and CCPA compliance, including customizable forms, consent records, and data request management.

Email Deliverability

Brevo’s email marketing is built on a dedicated deliverability infrastructure run by a team of deliverability experts.

This ensures that emails avoid the spam folder and reach the inbox every time.

With a 99% email delivery rate, closely monitored sender reputations, and dedicated IPs for high-volume senders, businesses can count on Brevo for reliable email deliverability.

Non-Marketing Services

While Brevo’s primary focus is on marketing services, it also offers a range of non-marketing services to support businesses:

   •   Sales Platform: Brevo’s Sales Platform helps businesses manage their sales pipeline and accelerate revenue growth. Features include pipeline management, automated deal tracking, meeting scheduling, call recordings, and sales reporting.

   •   Conversations Platform: This platform enables businesses to provide excellent customer service through multi-channel communication. Features include live chat, chatbots, a universal inbox, phone call management, and visitor intelligence.

   •   Customer Data Platform (CDP): Brevo’s CDP unifies, manages, and syncs customer data to accelerate time-to-value. Features include a multi-table data model, scoring library, customer analytics and BI, and data integration tools.

   •   Messaging API: Brevo’s Messaging API allows businesses to deliver individual messages at scale through email, SMS, and WhatsApp. Features include fast setup, CMS integration, inbound parsing, and extended log retention.

Use Cases

Brevo is suitable for a wide range of businesses, including small to medium-sized enterprises (SMEs), e-commerce stores, and large corporations looking to streamline their marketing processes.

The platform’s multi-channel capabilities make it ideal for businesses aiming to engage customers across various touchpoints.

Affiliate Marketing

For affiliate marketers, Brevo offers several advantages:

   1.   Email Marketing: Affiliate marketers can use Brevo’s email marketing tools to send personalized product recommendations and promotions to their subscriber lists.

   2.   Automation: Marketing automation can help affiliate marketers nurture leads through automated workflows, increasing the likelihood of conversions.

   3.   Analytics: Advanced reporting and analytics tools enable affiliate marketers to track the performance of their campaigns and optimize strategies based on real-time data.

Plans & Pricing

In addition to these plans, Brevo offers the flexibility to customize your plan to suit your specific needs, as shown in the image above where you get 20,000 emails & 500,000 contacts a month.

Brevo operates on a unique model where emails and contacts are treated as secondary components, allowing for more tailored solutions.

Free Plan

You can also try Brevo before purchasing a plan. When you create an account, you will automatically be placed on the Free plan, which allows you to upload unlimited contacts.

Once your account is approved for sending, you can send up to 300 emails per day.

The Free plan also includes access to:

   •   Email Campaigns
   •   Drag & Drop Editor
   •   Email Template Gallery
   •   SMS Marketing
   •   Email & SMS Personalization
   •   Advanced Templating Language